This means that your podcast will potentially appear in people’s search results. But if it’s not, adding it to Google Podcasts allows your podcast to be crawled and indexed by Google Search. Your podcast feed may already be on Google Podcasts, which means that you only have to claim it to access Google Podcast Manager. This could help you understand if your podcast is too long or if there are segments that people don’t find particularly interesting. When listeners stop listening: Discover how far listeners get into each episode, including the exact moment they drop off.Top-discovered episodes: Find out information on your top-performing episodes, which could help you choose more winning topics for future podcast episodes.This shows what your podcast ranks well for, which can help you improve your SEO (search engine optimization). Search terms: What keywords people use to search.Clicks: Of those impressions, how many people actually clicked through to the podcast or episode page.For example, if they searched “mountain climbing podcast” and your podcast came up in the search results that they saw, they got an “impression” of your podcast. Impressions: How often a listener sees a link to your show or a specific episode in a Google search.Once you claim your podcast, you’ll see data points such as: ![]() It should be no surprise that a Google-backed podcast manager will give you a wealth of information on how listeners find and consume your show. It takes very little effort to add your show to Google (you just have to claim your RSS feed), and once you do, you can reap a ton of benefits. And even better, this service is completely free. Google Podcast Manager gives you more information about your podcast and your listeners’ habits that you can use to improve future episodes and get more engagement from your audience. Keywords listeners used to discover your show.How much of your latest episode people listened to and when they tended to drop off.How many listens or downloads your podcast receives on the Google Podcast app. ![]() Once you have claimed your podcast on Google Podcast Manager, you will see a range of data, including: This means that Google Podcast Manager will give you insights into the listeners who tune in via the Google Podcast app along with how your podcast performs in Google Search. Google Podcast Manager is a feature from Google that gives you customized data about how your podcast is performing across Google’s properties.
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